Tactic Artists

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Audio1 – The Sounds of Superdry

Mixed by DJ Dick Butcher

Mixed by Superdry’s go-to DJ Dick Butcher, the album takes the listener on a retrospective musical journey into the future sounds and beats that represent Superdry. Each track has been carefully selected to capture the essence of the Superdry brand, which fuses vintage Americana and Japanese-inspired graphics with a British style, an attitude that has gained exclusive global appeal and an international celebrity following.

How did the album come about?

Label Director Tony Davis heard Dickie Butcher Djing in Cheltenham (Home of Superdry) and was very impressed they got chatting and the rest, as they say, is history. Music is of paramount importance, it enhances and complements the Superdry customer experience.
Venturing into the music arena to offer a unique Superdry soundtrack was a natural progression. The album has been carefully selected and includes tracks that will appeal to the Superdry customer and beyond.

‘An exciting collaboration’ Julian Dunkerton, Founder of Superdry
‘After making playlists for Superdry for many years, it’s a privilege to finally give the public a slice of the Superdry sound’ Dick Butcher, DJ